Iskustvo
Senior
Angažman
Puno radno vrijeme
Rok prijave
još 25 dana
O kompaniji
CapsLock offers a cutting-edge solution to address your business's revenue and growth challenges. Here, we leverage wide-ranging marketing-focused expertise in IT, Design, and Data Analytics and continuously revolutionize your marketing strategies.
Opis posla
We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for leading American companies operating in the home improvement industry.
We are seeking a skilled Senior Performance Marketing Specialist with a minimum of 5 years of experience in media buying across different ad platforms.
Key Responsibilities
Client & Niche Launch and Testing: Launching new clients and testing new niches in lead generation across Facebook, Google, and other ad networks. Strategically plan, execute, and optimize campaigns for new clients, ensuring structured testing, performance measurement, and data-driven decision-making. Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
Cross-Department Collaboration: Work closely with internal teams, including designers, sales, and the CRO department, to align media buying strategies with broader business goals. Facilitate knowledge sharing between departments to enhance creative development, landing page performance, and lead conversion rates. Collaborate with sales teams to ensure campaign objectives are aligned with client expectations and business outcomes.
Innovation and Strategy Development: Continuously research and propose new media buying strategies, ad formats, and targeting techniques to improve campaign stability and performance. Stay ahead of industry trends, algorithm changes, and competitor strategies to maintain a competitive edge.
Attributes
Highly dedicated, self-motivated, and responsible, with a strong sense of accountability, attention to detail, and a creative mindset. Possesses excellent communication skills and a commitment to maintaining high ethical standards. Eager to contribute to the company's growth while continuously pursuing personal and professional development. Demonstrates initiative and creativity. Adaptable: quick learner, ready to embrace future changes.
Strong problem-solving and critical thinking abilities, with the capacity to perform root-cause analysis and develop collaborative solutions. Strong organizational and time management skills, with experience in tracking time, managing resource utilization, and forecasting workloads. Excellent active listening and conflict resolution skills.
Skills
- Digital Marketing
- Market Intelligence
- Marketing Research
- Organization Skills
- Critical Thinking
- Creativity
- Project Management
Kvalifikacije
- At least 5 years of experience in Media Buying, with a focus on campaign management and 3 years of experience in lead generation
- 3+ years experience on Facebook Ads and Google Ads (Search, Display)
- Experience running at least 4 different niches across different ad platforms
- At least 2 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences
- Proficiency in mastering marketing strategies and good knowledge in targeting and segmentation
- Creative thinking with a keen eye for detail and design
- Experience in working independently and collaboratively in a remote setting
- Strong analytical skills and data-driven thinking
- Experience in people management is a big plus
- Proven ability to build respectful and positive relationships with colleagues
- Excellent writing and communication skills in English
Dodatne Informacije
What we offer:
Flexible Remote Work.
- Enjoy the flexibility to work from any comfortable location within the CET time zone (preferably), enabling you to create your ideal work environment.
Work-Life balance:
- Full-time employment with a flexible schedule to accommodate your personal needs
- Generous paid vacation policy to ensure you have time to recharge
- Emphasis on maintaining a healthy work-life balance
Comprehensive benefits:
- Attractive benefits package to support your health and well-being
- Performance-based bonus system to reward your contributions
Professional growth:
- Collaborate with a highly skilled and professional team
- Opportunities for continuous learning and career advancement
Unique work culture.
- Join a diverse, international team that values innovation, collaboration, and mutual respect.
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