Through our trusted and local brands, we help over 10 million people monthly, and over 1.5 million animals every year to find the loving homes they deserve, while also assisting their human caregivers in the process. Our ambition is to continue to provide trust, safety and convenience to both pets and their caregivers.

Our mission is partner with and acquire the leading pet and horse marketplaces across Europe, and add value to consumers, businesses and animals alike through technology, marketing, operations and capital.

Backed by world class investors such as Verdane Capital, Back in Black, Otiva Capital and 183 Invest our journey has only begun to grow our portfolio of leading brands within the pet vertical.

Pet Media Group (PMG)

The world's largest operator of online marketplaces in the pet category

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