Senior Conversion Rate Optimization (CRO) Specialist

Job Description:

• Create and develop effective demand-generation sales funnels, including landing page mockups, by leveraging customer and product usage data and tools;
• Consistently seek and share innovative ways to improve page conversion rate;
• Execute A/B testing of Landing pages and Thank You pages to drive a noticeable impact on overall conversion rates;
• Monitor and report on the performance and efficiency of marketing approaches against well-defined KPIs;
• Lead market research and analyze market trends and consumer behavior to identify new marketing opportunities within existing clients’ solutions;
• Implement and monitor tagging on Google Analytics with the help of the IT team;
• Analyze consumer behavior data with the help of Hotjar and AI applications;
• Collect and analyze data and identify trends and insights for further page improvement;
• Employ a deep understanding of marketing approaches working with creative content for cold traffic. Basic photo/video editing skills are required;
• Champion and adhere to all of Lavin’s best practices and stay on top of the latest changes to existing business models and client needs;
• Pioneer the development of chatbot strategies for landing pages and Facebook ads;
• Create and develop follow-up email strategies to increase overall conversion and set rates;
• Write dynamic and potent content in partnership with copywriting staff.

• 3+ years of conversion rate optimization experience;
• Experience working with Google Analytics, HotJar, CrazyEgg, etc.;
• Experience in developing content writing strategy;
• Extensive knowledge of performing A/B testing;
• Ability to analyze qualitative and quantitative data to make informed decisions about site optimization;
• Strong Project Management skills;
• Minimum B2 English language level required.