Email Marketing Director

• Develop, implement, and update marketing campaigns
• Manage and train team of email marketing specialists
• Create email marketing proposal strategies and help the sales team sell email marketing campaigns
• Implement and enforce best practices and processes

Responsibilities:

• Review other Email Specialists work and strategies
• Implement and enforce processes that lead to higher efficiency and quality of work in the Email Marketing team.
• Assist in selling and creating proposals for Email Marketing retainers.
• Lead email marketing strategy and execution
• Manage client email activities, including lifecycle, engagement, and promotions
• Develop engaging email flows for different industries
• Collaborate with content, marketing, and design teams to create campaign messaging and newsletters
• Segment audiences for better engagement and results
• Utilize email automation software for campaign optimization
• Analyze campaign performance and suggest improvements
• Optimize lead nurturing workflows
• Conduct A/B testing to improve email KPIs
• Establish a reporting framework for data-driven recommendations
• Ensure compliance with industry policies and best practices
• Support marketing campaigns with email and landing page creation

• 5+ years of relevant email marketing experience
• Proven experience working in HubSpot and at least one or more marketing automation platforms (Mailchimp, Pardot, Marketo, Klaviyo)
• Experience managing marketing automation programs and email deployments
• Extreme attention to detail in testing and quality assurance
• Strong written and spoken communication skills in English
• Familiarity with updating and manipulating HTML/CSS for emails
• Has a strong understanding of CAN-SPAM, GDPR, and CASL laws and how they tie to marketing automation best practices
• Ability to work8am to 5pm EST (with breaks)

What we offer at Digital Silk:

• A work culture focused on mutual success and continuous growth
• Competitive pay and scheduled yearly raises
• Shares in the company – share in profit upon company sale
• Challenging projects and opportunity to work with great team members
• Work-from-home opportunity
• 4 weeks paid time off

Recruitment steps:

• Apply via LinkedIn
• Receive short questionnaire
• Send back answers + CV
• Have a short call with our Recruitment Director
• Have an interview with Director of Email Marketing
• Get feedback