PR Specialist (with AEO focus)

Here is a video story of a colleague who joined the Traffic Acquisition team:

What are the responsibilities of a PR Specialist (with AEO focus)?

• Own and drive PR initiatives, working closely with the SEO team, and copywriters to ensure our AEO strategies generate measurable impact;
• Develop and execute PR strategies that align with AEO best practices to build brand authority and improve organic visibility in AI-driven search engines;
• Conduct media outreach, researching and engaging with journalists, influencers, and industry leaders to secure high-quality coverage;
• Write and optimize press releases, blog articles, and thought leadership content to improve brand visibility;
• Monitor brand mentions, media coverage, and online reputation, using insights to refine PR campaigns for better visibility in AI-driven search engines;
• Learn and support off-page SEO and link-building strategies to enhance search visibility and authority;
• Contribute to social search strategies, optimizing PR efforts across platforms like TikTok, Instagram, YouTube, and Pinterest to increase brand awareness;
• Assist in analyzing PR campaign performance, tracking brand mentions, media coverage, and referral traffic sources;
• Stay updated on PR trends, AI search developments, and SEO best practices to improve strategies over time.

What do we expect from a PR Specialist (with AEO focus)?

• 1+ years of experience in PR, content marketing, SEO, or a related field;
• Strong communication and storytelling skills, with the ability to create engaging content for media and AI-driven search engines;
• Interest in AEO (Answer Engine Optimization) and digital PR, with a willingness to learn and adapt to evolving AI search trends;
• Ability to conduct media research, identify outreach opportunities, and build relationships with journalists and influencers;
• Familiarity with SEO principles, link-building strategies, and online brand visibility techniques (experience is a plus but not mandatory);
• Analytical mindset with the ability to track PR campaign success and report on key metrics;
• Self-motivated, proactive, and comfortable working in a fast-paced, collaborative environment.

What is the compensation package for a PR Specialist (with AEO focus)?

• Competitive starting salary relative to the market;
• Valuable eCommerce experience at the industry leader scandiweb;
• Exciting travel opportunities;
• Support for hardware upgrades;
• Core health insurance coverage and sports bonuses;
• A diverse multinational team of experts to learn from;
• Company-covered training and certification;
• Legendary online and onsite events to celebrate our success together.

Next steps

• Apply and fill in the application form
• Receive the test task and complete it