B2B Marketing Specialist

Key Responsibilities

• Campaign development:

• Content creation:

• Market research:

• Lead nurturing:

• Brand visibility:

• Cross-departmental collaboration

Requirements

Experience:

• 2–4 years of experience in B2B marketing, preferably in tech or software development industries.

Education:

• Bachelor’s degree in Marketing, Business, or a related field. Certifications in digital marketing or content marketing are a plus.

Skills:

• Strong understanding of lead generation, marketing funnels, and buyer personas.
• Proven ability to create engaging content and sales enablement materials.
• Experience with CRM platforms. Experience with marketing automation tools is a plus.
• Knowledge of SEO/SEM strategies and social media platforms, particularly LinkedIn.
• Data-driven mindset with the ability to track and optimize campaign performance.

Technical Knowledge:

• Familiarity with analytics tools like Google Analytics and reporting dashboards.
• Highly appreciated: Basic understanding of software development concepts to align messaging with technical capabilities.

Personal Traits:

• Creativity and an eye for detail in crafting marketing materials.
• Strong organizational and time-management skills.
• Self-starter mindset
• Excellent collaboration and communication abilities across teams and departments

​Benefits

• Work-life balance is part of Klika culture. Klika employees are professionals who work hard, and hard work deserves rest, which is why in addition to 20 days of paid annual leave, we all go on a collective annual leave of 5 days.
• Klika Service Awards - your knowledge and experience grow with age. KSA is an opportunity to say „Thank you“ and in addition to that comes new responsibilities, benefits (eg. additional days off, summer working hours), and of course the Klika merch package.
• Learning opportunities are a daily occurrence at Klika. We cover many interesting topics through our Open Port Session. If 1-on-1 learning suits you, Klika Heroes is the option for you. Our senior colleagues are willing to share knowledge in new technologies and best practices. You will learn tips and useful techniques for general well-being, mental and physical health through our 360 professional and Soft skills workshops.
• Klika Leadership Academy - Do you want to advance in the leadership role? Great! Klika Leadership Academy offers you the opportunity to equip yourself with new skills through months of serious training that will make your leadership job easier and make your team members satisfied and productive.
• Volunteering - Giving back to the community is very important to us (#giveback). You have the initiative to help an association or contribute to the community in some way - gather a team, we will support you and reward you with a day off.